How expectations, emotions and social norms skew our ability to reason… Ariely, Dan.
Predictably Irrational: The Hidden Forces That Shape Our Decisions.
New York: HarperCollins, 2008.
How data is driving decision making… Ayers, Ian.
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart.
New York: Bantam Dell, 2007.
How our culture of abundance actually robs us of satisfaction… Schwartz, Barry.
The Paradox of Choice: Why More is Less.
New York: HarperCollins, 2004.
How healthy skepticism of common business beliefs can generate better results… Pfeffer, Jeffrey, and Robert I. Sutton.
Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting From Evidence-Based Management.
Boston: Harvard Business School, 2006.
Hate numbers and the horse they rode in on
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